Hello, I'm Joan W.

With 9+ years of content marketing experience​,​ I've helped SMBs across industries turn their expertise into compelling copy that ranks and sells. From finance and real estate to wellness​,​ hospitality​,​ and recruiting​,​ I've written for businesses that needed to cut through the noise and connect with their audience. My content range spans website copy​,​ case studies​,​ white papers​,​ ghostwritten thought leadership articles​,​ email campaigns​,​ blog posts​,​ ad copy​,​ and landing pages. I combine strategic thinking with SEO optimization​,​ including keyword research​,​ content strategy​,​ and search-friendly writing that ranks and converts. Whether you need authoritative content that positions you as an industry leader or conversion-focused copy that drives action​,​ I deliver writing that works for your business goals. I understand that every industry has its nuances​,​ and I take the time to get your voice and audience right. Outside of work​,​ I love hiking with my dog​,​ cooking (somewhat) healthy meals​,​ and watching comedy.